In Willy's mind that means that Willy will need to give Seiko watches. Yes, Willy believes that they are the best and this is why Willy would give and receive these great watches over the years. Willy believes that this giving of the great watches is important because watches seem to loosing out to cell phones for time keeping across the younger demographics. But what makes a watch special? The timekeeper is a gift that is important because it signifies the concern of the giver. The timepiece is important because it has great tech inside of it? and has meaning because it was a gift? That makes a watch cool sometimes just because of the thought process and kindnss of the giver. You can't get that from a phone that tells time.
So Willy is saying to give a gift of a great watch that is cool and gives great joy to the receiver. Make them proud of the watch. Make it great.
10-4 Willy
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Give Willy a big 10-4